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Affiliate marketing: guide to starting from scratch

1 de noviembre de 2023

El marketing de afiliación es uno de los modelos de negocio digital más accesibles y rentables para quienes quieren iniciar un negocio online. En este artículo, le explicaremos qué es el marketing de afiliación, cómo empezar desde cero y las herramientas disponibles para impulsar su éxito.

¿Qué es el marketing de afiliados?

Affiliate marketing: guide to starting from scratch

Affiliate marketing is one of the most accessible and profitable digital business models for those who want to start an online business. In this article, we’ll explain what affiliate marketing is, how to get started from scratch, and the tools available to boost your success.

What’s affiliates marketing?

Affiliate marketing is an online business model in which a person (the affiliate) promotes products or services of other companies (advertisers) through affiliate links and earns a commission for each sale, click or action generated through of your promotional efforts. It’s a collaborative, win-win approach: advertisers get more sales, affiliates earn commissions, and customers get useful products or services.

Steps to start affiliate marketing from scratch

Step 1: Choose your niche

Before diving into affiliate marketing, it is essential to select a niche that you are passionate about and that has enough demand. Research trends, analyze the competition, and choose a niche that you feel comfortable working in long-term.

Step 2: Research affiliate programs

Once you have a niche in mind, look for affiliate programs related to that niche. You can do this through affiliate networks such as Amazon Associates, ClickBank, ShareASale, and others. Research the programs available and choose those that offer products or services relevant to your audience.

Step 3: Create a website or blog

To promote affiliate products or services, you need a place online to do so. A website or blog is an effective platform for sharing useful content and affiliate links. You can use platforms like WordPress to create your site easily and cheaply.

Step 4: Produce quality content

Quality content is the foundation of affiliate marketing. Create useful and relevant content that solves problems or meets the needs of your audience. This may include product reviews, guides, tutorials, and informative articles.

Step 5: Promote your affiliate links

Integrate your affiliate links naturally into your content. Avoid excessive promotion and focus on providing value to your readers. You can promote products or services through honest reviews, comparisons, and strategic calls to action.

Step 6: Use tracking and analysis tools

To measure the performance of your efforts, use web tracking and analytics tools. Google Analytics, Bitly, and affiliate tracking tools will help you understand how your audience interacts with your links and content.

Tools to boost your affiliate marketing business

  • Affiliate Networks – Use networks like Amazon Associates, CJ Affiliate (formerly Commission Junction), and ShareASale to find affiliate programs.
  • SEO Tools : Optimize your content for search engines using tools like Moz, SEMrush, or Ahrefs to increase visibility in search results.
  • WordPress and Plugins – If you use WordPress, there are plugins like ThirstyAffiliates and Pretty Links that will help you manage and track your affiliate links effectively.
  • Email Marketing Tools – Use platforms like MailChimp or ConvertKit to build and nurture your email list, allowing you to promote affiliate products to your audience.
  • Social Media and Paid Advertising : Social media networks like Facebook, Instagram, and Twitter can be effective platforms to promote your affiliate links. Additionally, you can consider paid advertising through Google Ads or Facebook Ads.
  • Courses and Training – Investing in affiliate marketing courses will help you hone your skills and understand advanced strategies.


Affiliate marketing is an accessible business model for online entrepreneurs. By following these steps and taking advantage of the tools available, you can start from scratch and build a profitable business over time. Remember that success in affiliate marketing requires time, patience, and the consistent delivery of valuable content to your audience. Get started today and begin your journey in affiliate marketing!