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Copywriting: Guide to creating a business

30 de octubre de 2023


Copywriting is an essential skill in the world of digital marketing and advertising. It is about the ability to write persuasive and compelling text that attracts the reader’s attention, generates interest and, ultimately, motivates action. In this article, we’ll explore what copywriting is and how you can start from scratch. In addition, we will provide you with information about the tools that can boost your copywriting business.

What is Copywriting?

Copywriting is the art of writing text with the purpose of persuading readers to take a desired action, such as purchasing a product, subscribing to an email list, or downloading a resource. In the digital context, copywriting texts are used on sales pages, banner ads, marketing emails, and in web content in general.

Good copywriting goes beyond simply writing attractive text; It’s about deeply understanding your audience, identifying their needs and wants, and presenting solutions in a compelling way.

How to Get Started in the World of Copywriting

1. Learn the Fundamentals

Before you begin, it is important to familiarize yourself with the fundamental principles of copywriting. This includes the use of hooks, effective calls to action, the structure of persuasive narrative, and the importance of connecting emotionally with your audience.

2. Research your Audience

Effective copywriting is based on knowing your target audience. Find out who they are, what their problems and desires are, and what words and phrases resonate with them. You can use tools like surveys, social media analysis, and market research to gather valuable information.

3. Practice Regularly

Constant practice is essential to improve your copywriting skills. Write example copy for fictional products or services and seek feedback from colleagues or review groups. Feedback will help you refine your approach.

4. Study the Masters of Copywriting

Learn from copywriting professionals by reading and analyzing successful copy. Some of the big names in the industry include David Ogilvy, Gary Halbert and Joe Sugarman. Studying their works will provide you with valuable ideas.

5. Create a Portfolio

As you gain experience, create a portfolio of your best copywriting work. This will allow you to showcase your skills to potential clients or employers.

Tools to Boost your Copywriting Business

The world of copywriting benefits greatly from digital tools that can make your work easier and increase your efficiency. Here are some key tools that can supercharge your copywriting business:

1. Keyword Research Tools :

  • Google Keyword Planner : Helps you find relevant keywords and get data on their search volume.
  • SEMrush and Ahrefs : Provide detailed information on keywords and competition.

2. Advanced Text Editors :

  • Grammarly : Helps improve grammar and writing.
  • Hemingway App : Simplify and improve the clarity of your texts.

3. Idea and Title Generators :

  • Portent’s Content Idea Generator : Generate creative ideas for titles.
  • Answer the Public : Offers popular questions and topics related to specific keywords.

4. Project Management Platforms :

  • Trello and Asana : They make it easier to organize projects and collaborate with clients or teams.

5. A/B Testing Tools :

  • Optimizely and Google Optimize : Allow you to test different versions of copy and landing pages to optimize conversion.

6. Web Analytics :

  • Google Analytics and Hotjar : Provide data on how visitors interact with your content, helping you adjust your copywriting approaches.


Copywriting is a valuable skill in the digital world that can make a difference in the effectiveness of your marketing messages. Starting from scratch requires constant learning, practice and study. Additionally, taking advantage of the tools available can increase your efficiency and improve the quality of your work. With dedication and effort