Saltar al contenido

Buy-Sell: Guide to start from scratch

30 de octubre de 2023

Online buying and selling is a digital business model that is constantly growing. With the rise of e-commerce and online marketplace platforms, entrepreneurship in this field can be a lucrative opportunity. In this article, we will guide you through the steps to starting your own buying and selling business from scratch, and provide you with tools and strategies to boost your success.

Part 1: Understanding the Buying and Selling Business

What is Online Buying and Selling?

Online buying and selling, also known as e-commerce or electronic commerce, involves the acquisition and sale of products or services over the Internet. It may involve new or used products and may be operated through your own online store, a third-party platform or social media.

Market research

Before diving into the world of online buying and selling, it is essential to conduct market research. This implies:

  1. Identify your Niche : Decide what type of products or services you want to sell. You can specialize in a specific niche or opt for a broader variety of products.
  2. Research the Competition : Analyze your competitors online. Learn from their strategies and look for opportunities to differentiate yourself.
  3. Define your Audience : Understand who you are targeting and what needs they have. This will help you adapt your offer and marketing strategy.

Part 2: Create your Online Buying and Selling Business

1. Choose a Sales Platform

To start, you need to decide where you will sell your products. Some options include:

  • Create Your Own Online Store : You can use platforms like Shopify, WooCommerce or BigCommerce to set up your own online store.
  • Online Marketplaces : You can sell through e-commerce giants like Amazon, eBay or Etsy. You can also consider specialized markets related to your niche.

2. Business Registration and Legal Compliance

Register your business, obtain the necessary permits, and ensure you comply with local and tax regulations. Consult a professional if necessary.

3. Product Acquisition

Decide if you will sell your own products, third-party products (dropshipping) or a combination of both. Find reliable suppliers and establish commercial agreements.

4. Online Store Design

Design an attractive and easy-to-use online store. Include high-quality images of your products, detailed descriptions, and secure payment options.

5. Establish a Pricing Strategy

Determine your pricing strategies taking into account costs, competition, and your desired profit margin.

Part 3: Boost your Online Buying and Selling Business

1. Digital Marketing

  • SEO (Search Engine Optimization) : Optimize your website and content to appear in Google search results.
  • Online Advertising : Use Google Ads ads, social media advertising, and other pay-per-click strategies to reach your audience.
  • Content Marketing : Create valuable content in the form of blogs, videos or infographics related to your products to attract organic traffic.

2. Social Network Management

Use social media platforms to promote your products, interact with your customers, and build an online community.

3. Customer Service and Feedback

Offer excellent customer service and solicit feedback from your buyers to continually improve.

4. Analytics and Monitoring

Use analytical tools like Google Analytics to track your site’s performance and adjust your strategy accordingly.

5. Expansion and Diversification

As your business grows, consider expanding into new markets, diversifying products, or introducing additional services.


Starting an online buying and selling business from scratch can be challenging, but with proper planning and the use of effective tools and strategies, you can boost your success. Remember that consistency and adaptation as the market evolves are key. Good luck on your online buying and selling adventure!