High Five: Campaigns and Experiences Generated by AI

I can’t stop playing with Midjourney. It might signal the end of human creativity or the start of an exciting new era, but here I am, like a monkey in a typewriter throwing random words into the algorithm for an instant hit of this – it shouldn’t be good – if art.

For those who don’t know, Midjourney is one of a number of image-generation AI algorithms that can turn written prompts into non-worldly images, and it, along with OpenAI’s DALL-E 2, has had a moment last month if people put their hands They tried to push them to their limits. Craiyon – formerly DALL-E mini – is an older, less refined, and more volatile platform to try as well. It’s worth going just to get a feel of what these algorithms can and can’t do – though, warn you, dopamine hit by seeing some silly word turn into something weird, beautiful, terrifying, or awesome in a matter of seconds is totally addicting. A confused dragon playing chess. Happy apple. The Rat transcends and realizes the oneness of the universe, coming to life. Yes sir, I can jig.

Within the LBB editorial team, we had a lot of discussion about the implications of these art-generating algorithms. What are the legal and intellectual property ramifications of these artists whose work has been extracted and incorporated into the dataset (on my Midjourney server, Klimt and HR Giger seem to be the most popular artists to replicate but what about contemporary artists?). Will the industry use this to find new, unexpected looks that transcend human creative habits and norms — or will we see content pulled straight from the algorithm? How long will it take the algorithms to get rid of the annoying weirdness that can sometimes take a human face beyond the uncanny valley into a disfigured and horrific abyss? What are the keys to writing prompts when you’re after something very specific? Why does the algorithm seem to struggle when ordering two different objects in the same image?

Unlike other technologies that have revolutionized the advertising industry, these image creation algorithms are relatively accessible and easy to use (with the exception of the DALL-E 2 queue). The results are almost instant—and the possibilities, for now, seem limitless. We’ve already seen a number of brands getting started with campaigns definitely playing on the novelty and PR angle of this new technology – and also a few interesting art projects too…

Heinz Ketchup AI

Agency: Rethink

The group’s most famous commercial campaign is the new Rethink campaign on Heinz. It’s a follow-up to an earlier campaign, where humans were asked to draw a bottle of ketchup and ended up drawing a Heinz bottle. This time, the team asked Dall-E 2 — and the algorithm, like its human ancestors, couldn’t help but create images resembling Heinz-branded bottles (albeit with an unconventional AI spin). In this case, AI is used to reinforce and revisit the original idea – but how long will it take before we use AI to generate ideas for paintings or display images?

10 iconic brands

Agency: 10 days

Creative 10 Days decided to pilot a project that was about letting their team learn about the capabilities and limitations of the technology. They used Midjourney to create Ads for ten distinctive brands – They created 24 images for each brand. In addition to being a very suitable PR opportunity for the agency, it was an opportunity for testing, production and reflection. Florence Bridge spoke to LBB Gentlemen.

Short Film – 31 Days

Animation: Jeremy Higgins

This short artistic animation by art director and designer Jeremy Higgins It is fun and shows how a series of similar images created by artificial intelligence can serve as frames in a movie. Ironically, the flickering effect gives the animation a manual stop-motion style, reminiscent of the movies that used individual oil paintings as frames. It’s a really vivid expression of what it feels like to be sucked down a Midjourney rabbit hole too… I also have to tip my hat to Stefan Sagmeister who shared this movie on his Instagram account.

Cosmopolitan – “The Case for Artificial Intelligence”

For the latest edition of Cosmopolitan, Karen X Cheng used creator Karen X Cheng to create a dramatic and hypothetical cover-up—using a prompt: “A mighty Mars space warrior chief, digital art wave.” An in-depth look into the creative process that also examines some of the potential ramifications of technology on Cosmopolitan’s website is well worth a read.

Video game – “Daydream”

Studio: T&DA

Why stick with one viral trend when you can combine two? He owns a T&DA studio in Sydney Created a Wordl-inspired game called “Daydream” Players are presented with an image created by Midjourney and challenged to guess the biblical prompts. This reverse engineering process may prove useful to text writers trying to figure out how to write for algorithms. You can access an invitation to a Discord server Gentlemen.

BT Sport – ‘Believe It’

This is a cheeky sixth entry to the High Five. The implementation is part of BT Sport’s broader summer platform, centered around faith – in this case, a Dall-E 2 photo of striker Aleksandar Mitrovic lifting the Golden Boot for soccer investigator Robbie Savage. Fulham have just been promoted to the Premier League – but despite Robbie being able to see it, he’s totally unbelievable.


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