Activision Blizzard, one of the world’s largest video game publishers, reported disappointing sales numbers, largely as a result of a lukewarm reception in Call of Duty: Vanguard, which was released last year.
While the company’s reported revenue beat analyst estimates, adjusted sales remained 15% lower than they were a year ago. The company’s second-quarter revenue was US$1.64 billion (US$2.33 billion), just beating analyst estimates of US$1.6 billion (AU$2.28 billion). Adjusted earnings per share are still about 50% lower than last year and just below analyst estimates, at 47 cents (AU$0.67) per share.
The Call of duty The series is usually a money printer for the publisher, the entire series has sold over 400 million premium games, and the 2019 edition of Call of Duty: Modern Warfare More than US$1 billion (AU$1.42 billion) in profit by December 18The tenth2019, having been released just two months ago on 25The tenth or October.
in comparison, Call of Duty: Vanguard The performance was poor according to Activision, with its chaotic launch and negative reviews still having a negative impact on Activision’s fiscal year. Moreover, while the company blames poor sales on the WWII environment and a lack of innovation, and users report a heavy campaign, an accelerated and lackluster zombie mode, and significantly delayed seasonal content, users are also spending less time on their consoles compared to the global COVID – 19 close end.
Activision-Blizzard, which is currently in the process of being acquired by Microsoft, has also been plagued by accusations of sexual misconduct and sexual assault within their teams, only further destroying their reputation as a company. Since the acquisition was announced in January, Activision’s share price has risen nearly 20%, but is still well below its $95 (AU$135.23) share offer price, creating uncertainty over whether the deal will go through. The deal is also being analyzed by antitrust and competition authorities, who questioned whether the deal would pose a threat to industry competition.
Activision is set call of duty modern warfare 2 later in the year, but it will skip the 2023 release, the first lost year in nearly 20 years. The company will instead focus more on single address support and provide better quality and long experience.